5 Essential Marketing Strategies for VoIP Businesses

The VoIP Industry works differently compared to other industries. While it is not a niche industry and has a generalized utility, there aren’t many marketing guides for VoIP Entrepreneurs. Here is where I come in, to change this dynamic.

Marketing a VoIP business should in theory be an easy job. Why? Because everyone needs communication capabilities in the age of globalization. However, what seldom seems easy is in fact not.

The VoIP Industry is unique and needs a similar approach to get the marketing right. With that said, I shall be helping you get your marketing right.

In this blog, we shall consider the top 5 essential marketing strategies for VoIP businesses. I will run you through the basics and guide you so you will yield the best results and growth for your VoIP Businesses.

Now let’s dive into the marketing strategies for VoIP!

1. Content Marketing

Before coming to the world of telecom, I was a veteran content marketer in the B2B SaaS and Marketing Tech fields. My first observation? Telecom and VoIP businesses underutilize content marketing and fail to realize its potential.

This fact was evident from the lack of good knowledge bases when compared to the industries I earlier worked in. A lot of technical concepts remain undocumented and unexplained.

Moreover, there’s a complete lack of ancillary content on the web that can help the industry progress as a whole. There are plenty of benefits to undertaking content marketing. Take this blog for an example.

I'm helping you improve your business by getting better at marketing. You in turn will do the same for your customers. As a result, your business grows and we stand to profit from a growing industry.

So what do you need to do exactly? Create and publish high-quality content that educates your potential customers about the VoIP world. Using blogs and articles you can highlight how good communication can help them grow their businesses.

Other content pieces such as case studies can help your potential customers understand how they can maximize the benefits of VoIP communication. You may want to publish guides that help businesses communicate better in remote work setups.

All in all, the possibilities are endless. The benefit here is that educating potential customers helps you build rapport and trust with them. This comes in handy for critical marketing processes such as lead generation and eventual conversions.

2. Search Engine Optimization (SEO)

Some of you may think that the days of Googling for anything are over but that’s far from the truth. Yes, AI language models such as chatGPT have indeed disrupted the search engine market. There is no denying that.

However, the disruption has been in the non-revenue generating segment of search traffic. This means SEO is still relevant and Google is still useful to drive revenue growth for your business.

The good thing about SEO is that it directly ties into content marketing. I would go as far as to say that besides technical SEO, it's your content marketing efforts that decide the outcome of your SEO operations.

So what does SEO get you? If you get things right, SEO will get you on the top of the Google search results. Considering that Google processes 8.5 billion searches a day, that’s a big opportunity to attract potential customers.

What strategy should you use? Start with answering the most common questions your potential customers have. Thankfully, there are plenty of unanswered questions for you to pick from. Answering these questions via blog posts will get you relevant traffic from Google.

Once you have the attention of your potential customers, you have to rely on high-quality content for conversion. To emphasize my earlier statement, if you’re winning at content marketing, SEO naturally follows.

The trick is to generate and publish high-quality content that answers questions in the best manner and is optimized well for SEO.

3. Social Media Marketing

Personally I wouldn’t have recommended social media marketing for any B2B business. However, it's a different case with VoIP businesses. Communication is an essential part of human life and communication capabilities are needed universally.

What this means for VoIP businesses is that social media marketing will generally yield better results than other forms of VoIP marketing strategies. There are some clear benefits to opting for social media marketing for marketing your VoIP business.

First is the changing market. We’re starting to see the GenZ people rise up to the occasion and take up managerial positions in businesses across the board. How is this relevant? GenZ is stuck to their phones and always on social media platforms.

This means the best way to get yourself in front of this young generation is to get yourself on social media platforms and promote your offerings.

The younger generations love being entertained and memes are their primary form of entertainment. So maybe you should think about hiring someone good at creating humorous and relatable memes?

There was a time when the idea of using social media marketing for B2B businesses made no sense to me. However, lately, I have seen a lot of B2B businesses do the same.

I have been served ads and sponsored content but Asana, Hubspot and Salesforce on Instagram. While it may not have resulted in a purchase, they surely had my attention.

For VoIP businesses, the scope for generating brand awareness, and leads and converting those is far greater than most B2B businesses. You only need to get the right message across to your potential clients and you’ll be growing.

4. Email Marketing

Ah, the good old workhorse of online marketing, emails! Email marketing has been around since the early days of the Internet. Surprisingly so, not only does it remain relevant but outperforms all forms of marketing when it comes to yields.

Yes, you heard that right. The returns you get through email marketing are the highest compared to other forms of marketing. How high? A whopping $36 for every $1 spent. While technology made a lot of early methods of marketing irrelevant, it has only improved email marketing.

What type of emails should you be sending? Not the salesy ones or in-your-face marketing ones for sure. So what options are you left with? Plenty! You can send important industry news and updates, information and even memes.

Do we have an email marketing campaign? Yes, we do. We send memes and industry news to our patrons via email. We also dish out the highlights from our blogs to our readers so they can have a quick glance or read the entire article.

Remember this, there are two important Es when it comes to email, Entertain and Educate. Either way, you’re providing some value to your customers. This helps you build trust and rapport with them.

A better relationship with your audience means better opportunities to upsell and cross-sell. So slipping in a promotional offer or discounts for a new product will yield amazing results for you.

So the trick is to always follow, educate or entertain with emails. Do not be overly salesy and also ensure you’re delivering the right message and value.

5. Referral Marketing

Your existing customers are your biggest assets, especially the happy ones. There are many benefits to making sure your customers are happy. There are even more ways to make your customers happy.

What do you get in return? Customers who are happy and willing to recommend your products and services to people they know.

If stats are to go by, 90% of customers will follow up on a product or service recommendation given to them by someone they trust.

So yeah, that means that every recommendation that your existing customers put in has a 9/10 chance of getting you a new customer. I hope this explanation was enough to get you convinced about how effective referral marketing can be.

There are several other benefits that referral marketing brings along. First and foremost is how cost-effective referral marketing is compared to other forms of marketing. Another benefit is that it ties right into customer retention efforts.

Thus, ensuring your customers are happy and engaging with them regularly results in a multitude of benefits. Such happy customers don't just act as lead generation assets but convert potential customers into paying customers all by themselves.

Talk about cost-saving and resource conservation!

An additional benefit of referral marketing is how easily it allows you to build trust with new customers. A recommendation from an existing user who is also someone they trust helps you establish trust with the new customer easily.

Moreover, the involvement of an existing customer in this entire interaction gets them more invested in your platform/ecosystem. Referral marketing induces a sense of being included in the business and being a stakeholder in it in existing customers.

Conclusion

VoIP Marketing can be tricky but armed with the 5 strategies mentioned above, your job might just become easy. You will be able to find more guides on how to execute these strategies in detail. However, remember to apply your VoIP Industry knowledge to it.

Always remember, there are three Es to get the marketing right; Educate, Explain and Entertain. If you can incorporate these three aspects in your marketing efforts, there’s nothing stopping you from growing tremendously.

If you wish to learn more things to help you grow your VoIP Business, sign up for our email newsletter today!