Top 5 Alternative Marketing Strategies for VoIP Businesses

Let’s face it, the competition in the VoIP and communication space has heated up too much. It's even fair to say that the online business market has become hyper-competitive recently. What if there was a way out of this?

There must be one right? There surely is but before we get to that, let’s have a quick glance at how things are at the moment.

Content marketing, social media marketing, SEO and Email marketing have become the go-to options for all businesses the world over. The result of this has been that marketing has gotten difficult and ineffective.

Thankfully, there is still a way to avoid the crowds and commotion and still grow your VoIP business by marketing effectively.

What you need are viable alternatives to mainstream marketing strategies. We shall be covering these in our article here.

Let’s dive straight into these then!

1. Pay-Per-Click (PPC) Advertising

We start off our list with a legacy marketing method which has grown tremendously on the digital side of the world too. PPC (pay-per-click) advertising is a form of online advertising that allows businesses to place ads on search engine results pages and other websites.

While people may say organic marketing methods are always the best, sometimes you need a little extra. PPC advertising for VoIP has several benefits to offer to your business.

To start with, PPC advertising gives you a lot of control and customization. This means you can create highly targeted and personalized advertisements. You can target specific keywords, regions, demographics and businesses.

This targeted approach results in higher ROI, conversion rates and reduced marketing spend. Also, unlike organic marketing methods, PPC yields quick results.

For what may take months to rank for relevant keywords via the organic route, PCC lets you hit the ground running. This makes PPC the best option for VoIP businesses in the growth phase as it allows them to scale operations quickly.

If you’re one such VoIP business, you might fancy taking a look at our highly scalable cloudswitch. Similar to PCC advertising, our cloudswitch allows you to scale your VoIP operations quickly and effortlessly.

Coming back to our main topic, PPC advertising has another ace up its sleeves. This form of marketing is properly measurable and offers ease of attribution. You can easily track performance metrics such as conversion rate and ROI.

These metrics and monitoring allow for more granular control over your advertisement campaigns. PPC advertising for VoIP also provides actionable insights into consumer behaviour and preferences.

Now, we all know how important it is to understand your ideal customers thoroughly. Armed with all these advantages, you can create a highly targeted and personalized PPC campaign.

Thus, if you get things right, you will have a light on resources yet heavy on yield lead generation mechanism in place for your growing VoIP Business.

2. Influencer Marketing

This is going to raise some eyebrows but wait till you read the whole thing. I know Influencer Marketing doesn’t inspire any confidence in B2B and VoIP businesses, but there’s a lot of potential in it.

I say influencer marketing and you picture a bunch of youngsters with a podcast or making cringe reels and posts on Instagram and TikTok. While yes, that is how influencer marketing is generally perceived, there are other forms of it too.

Now picture this, influential people in the tech and business world promoting your product to their audience. Sounds exponentially more promising right? Yes, this is influencer marketing too!

Before I tell you how to go about finding the right influencers, let’s have a look at all the benefits influencer marketing has to offer to VoIP Businesses. First and foremost, influencer marketing will get you a big increase in brand awareness and credibility.

Moreover, your VoIP business will be able to enjoy the trust that the influencer has spent years building up with their audience. It also acts as social proof for your VoIP Business and its communication offering.

It's also cost-effective. How so? If you’re able to onboard influencers on a profit-sharing basis, you’re only paying them for the results they provide. This makes influencer marketing a reliable and effective means of growing your business.

Another overlooked benefit is the insights the influencers themselves can provide you. These influencers are subject matter experts and engage directly with your ideal customers. Chances are they know a few important things that you haven’t uncovered.

The biggest benefit perhaps is the choice of influencers you have at your disposal. If you want to target a certain demographic, region or industry, it's easy. All you have to do is find the right influencer whose audience matches your ICP and that’s it.

So be it the business sector or tech sector you wish to target, there are plenty of options available. So give influencer marketing a try!

3. Guerilla Marketing at Events

Often forgotten, Guerilla Marketing is one of the most effective and unique ways of marketing your brand to potential customers. If you’re wondering what guerilla marketing is, let me explain it to you!

Guerilla marketing is a marketing strategy that creates unconventional and innovative promotional campaigns on a low budget. It involves using creative and unexpected methods to generate buzz and capture the attention of the target audience.

Here is what you will need to pull off guerilla marketing at events. First, you will need a few confident and extroverted team members who aren’t shy of doing anything unconventional. Next, you need to find the right event for you.

This will depend on what your ICP is and what industry you wish to target specifically. For example, let’s say you wish to target B2B customer service and business process outsourcing firms. You will have to find events these firms will be interested to attend.

Once you have found a suitable event, you need to book yourself some tickets for it. With entry to the event secured, now you need an unconventional plan that you can execute and grab the attention of the attendees.

Remember these key points, your plan should involve an unconventional activity/skit, timing is everything so make it completely unexpected and last but not least, it should be creative and cause a positive commotion.

If you’re able to execute a plan consisting of these elements, you will definitely succeed. You will have the attention of all individuals who fit your ICP and belong to a targeted industry. The only thing left is to engage with them and convert them.

This is where having charismatic extroverts in your team helps. Have them engage with potential customers one-to-one. This adds a sense of importance to the conversation and helps establish trust quicker.

Now consider, if you execute all these steps correctly. You have the undivided attention of your potential clients and your extrovert team members are engaging with them actively. At the end of the event, you should have a bulk load of marketing and sales-qualified leads.

4. Customer Testimonials and Case Studies

Marketing allows you to get a potential customer’s attention. However, your traditional marketing activities by themselves are anaemic when it comes to convincing a potential customer to make a purchase.

If you’re someone facing such issues, what you need are customer testimonials and case studies to aid your marketing campaigns. Why? People are apprehensive about trying new things. However, this changes when they see someone else having a positive experience when using your product.

Customer testimonials and case study marketing can be highly significant and beneficial for VoIP businesses. These marketing strategies involve showcasing the experiences and successes of satisfied customers and can be effective for several reasons.

Firstly, customer testimonials and case studies can help build trust and credibility with potential customers. You can demonstrate the value proposition and establish credibility in the eyes of potential customers by showcasing the experiences of real customers with your products.

Customer testimonials and case studies can also be used to highlight the unique benefits and features of the business's solutions. This allows you to differentiate your offerings from those in the market.

How? By sharing specific examples of how their solutions have helped customers solve communication challenges or achieve business goals.

Customer testimonials and case studies can be powerful tools for lead generation. By featuring customer stories on their website or in marketing materials, businesses can attract potential customers who are searching for solutions to similar challenges.

The positive experiences shared by satisfied customers act as a powerful motivator for potential customers to reach out and learn more about the business's products or services.

Customer testimonials and case studies can be valuable sources of content for the business's marketing campaigns. By sharing customer stories on social media, email marketing, or other channels, businesses can create engaging and compelling content that resonates with potential customers.

Before you opt for this method of marketing, you need to ensure two things. First, that your product is top-notch and solves problems and second, that your customers are happy using it.

5. Partnership and Affiliate Marketing

Let’s start with Affiliate Marketing. Affiliate marketing is a performance marketing strategy. Here individuals or businesses (affiliates) earn a commission for promoting and driving sales or leads to another company's products or services (the merchant).

I know what you’re thinking, this sounds similar to influencer marketing, right? From a certain perspective, you would be right to think so but the devil is in the details. Affiliate marketing is more passive than an active approach like influencer marketing.

Another difference is that the affiliates may not be related to your industry but may belong to a complementing industry or segment.

So to put it simply, you get into an agreement with affiliate marketers and decide on a commission on sales. Affiliate marketers make use of their channels, outreach and connections to funnel leads into your sales funnel.

They get paid a percentage revenue of whatever sales are directly driven through their channels.

Partnerships work similarly to affiliate marketing but may not involve commissions. Partnerships usually involve two parties promoting each other’s services along with theirs across different channels.

In most cases, partnerships are established between two parties selling complementary products. For VoIP businesses, potential partners may look like email service providers, ISPs, messaging platforms, etc.

Assuming both you and your partner firm have equally capable marketing operations and overlapping ICP, you’ll generate twice as many results compared to being by yourself.

And that brings us to the end of our list of Top 5 Alternative Marketing Strategies for VoIP Businesses. Let's conclude then!

Wrapping Up!

While conventional ways of marketing still work, almost everyone is using those. If you want your VoIP business to keep growing, you will have to resort to alternative marketing strategies to stand out.

The marketing strategies mentioned in this blog will enable you to escape competition and generate better results. The easiest one among these to start with is a PPC campaign. Then you may move on to other options.

We hope this was helpful and keep coming back for more such useful additions!