Resources For You

  1. 5 Essential Marketing Strategies for VoIP Businesses

    5 Essential Marketing Strategies for VoIP Businesses

  2. 5 Technologies Set to Revolutionise Webphones

    5 Technologies Set to Revolutionise Webphones

  3. 5 Unique Types of VoIP Gateways Explained!

    5 Unique Types of VoIP Gateways Explained!

  4. 5 Ways a Cloud PBX System Benefits Remote Work

    5 Ways a Cloud PBX System Benefits Remote Work

  5. 5 Ways SBCs Facilitate Unified Communications as a Service

    5 Ways SBCs Facilitate Unified Communications as a Service

  6. 5 Ways to Optimise ASR To Grow Profitability

    5 Ways to Optimise ASR To Grow Profitability

  7. 7 Additional Important Components of a VoIP Carrier Network Explained

    7 Additional Important Components of a VoIP Carrier Network Explained

  8. 7 Important Factors to Consider When Implementing LCR

    7 Important Factors to Consider When Implementing LCR

  9. 7 Ways to Optimize AHT

    7 Ways to Optimize AHT

  10. 9 Key Functions of an SBC Explained

    9 Key Functions of an SBC Explained

  11. 10 Factors to Consider While Choosing a Webphone

    10 Factors to Consider While Choosing a Webphone

  12. 10 Important Components of a VoIP Carrier Network Explained

    10 Important Components of a VoIP Carrier Network Explained

  13. 10-Point Security Checklist for VoIP Carriers

    10-Point Security Checklist for VoIP Carriers

  14. 10 Tips For Effective Implementation of LCR

    10 Tips For Effective Implementation of LCR

  15. 10 Webphone Features that Benefit Your Business

    10 Webphone Features that Benefit Your Business

  16. An Out of the Box Telecoms Network

    An Out of the Box Telecoms Network

  17. Are Call Centers Still Relevant in 2023?

    Are Call Centers Still Relevant in 2023?

  18. Automated Dialler vs Manual Dialler - Knowing the 7 Key Differences

    Automated Dialler vs Manual Dialler - Knowing the 7 Key Differences

  19. Call Center vs Contact Center - Understanding the Differences

    Call Center vs Contact Center - Understanding the Differences

  20. Choosing SIP over TCP,TLS and UDP in 2022

    Choosing SIP over TCP,TLS and UDP in 2022

  21. Class 4 Softswitch vs Class 5 Softswitch - Understanding the Difference

    Class 4 Softswitch vs Class 5 Softswitch - Understanding the Difference

  22. Combatting Covid-19 with Carrier-Grade Communications Solutions to Help Users Work Remotely

    Combatting Covid-19 with Carrier-Grade Communications Solutions to Help Users Work Remotely

  23. Comprehensive Cloud Softswitch Documentation

    Comprehensive Cloud Softswitch Documentation

  24. ConnexCS expands AnyEdge SIP Load Balancer to India

    ConnexCS expands AnyEdge SIP Load Balancer to India

  25. ConnexCS for Africa

    ConnexCS for Africa

  26. ConnexCS WebPhone SDK Connector

    ConnexCS WebPhone SDK Connector

  27. Discover the Different Types of NAT: An Essential Guide for Network Administrators

    Discover the Different Types of NAT: An Essential Guide for Network Administrators

  28. Discussing the Future and Top 9 Benefits of WebRTC

    Discussing the Future and Top 9 Benefits of WebRTC

  29. DNO And DNC Lists - Everything Carriers Should Know

    DNO And DNC Lists - Everything Carriers Should Know

  30. Email and SMS Alerts

    Email and SMS Alerts

  31. Employers' Guide to Winning at Remote Work

    Employers' Guide to Winning at Remote Work

  32. Exploring the Top 10 Types of Web Phones in 2023!

    Exploring the Top 10 Types of Web Phones in 2023!

  33. False Answer Supervision Detection - The Ultimate Tool for Preventing VoIP Fraud

    False Answer Supervision Detection - The Ultimate Tool for Preventing VoIP Fraud

  34. Far-End NAT Traversal - An In-Depth Guide

    Far-End NAT Traversal - An In-Depth Guide

  35. Feature Releases for June 2024

    Feature Releases for June 2024

  36. From Cost Savings to Mobility - 15 Benefits of Web Phones for Businesses

    From Cost Savings to Mobility - 15 Benefits of Web Phones for Businesses

  37. Get Your FCC Registration Number in 5 Easy Steps!

    Get Your FCC Registration Number in 5 Easy Steps!

  38. How to Build Your API on ConnexCS

    How to Build Your API on ConnexCS

  39. How to Build Your Own Dialer (BYOD) – Part 1

    How to Build Your Own Dialer (BYOD) – Part 1

  40. How to Establish a VoIP Interconnect in 10 Easy Steps

    How to Establish a VoIP Interconnect in 10 Easy Steps

  41. How to Get Operating Company Number (OCN) in 4 Easy Steps

    How to Get Operating Company Number (OCN) in 4 Easy Steps

  42. How to Identify Robocall Scam Traffic - A Comprehensive Guide for Telecom and VoIP Operators

    How to Identify Robocall Scam Traffic - A Comprehensive Guide for Telecom and VoIP Operators

  43. How to Improve CX? Ensure your Call Center Agents are Happy!

    How to Improve CX? Ensure your Call Center Agents are Happy!

  44. How to Prepare for a VoIP Network Security Audit

    How to Prepare for a VoIP Network Security Audit

  45. How to Properly Prepare for Setting up a VoIP Interconnect

    How to Properly Prepare for Setting up a VoIP Interconnect

  46. How to Register for the Robocall Mitigation Database: A step-by-step guide!

    How to Register for the Robocall Mitigation Database: A step-by-step guide!

  47. How to Successfully Implement LCR is 5 Easy Steps

    How to Successfully Implement LCR is 5 Easy Steps

  48. How Using Web Phones Can Benefit These 10 Industries?

    How Using Web Phones Can Benefit These 10 Industries?

  49. Importance of Balancing Cost Minimization and Reliable Call Quality when implementing LCR

    Importance of Balancing Cost Minimization and Reliable Call Quality when implementing LCR

  50. Introducing ConnexCS WebPhone

    Introducing ConnexCS WebPhone

  51. Introducing ConneXML - The Best TwiML Alternative

    Introducing ConneXML - The Best TwiML Alternative

  52. Introducing Smart CLI Select - An Effective Way to Improve your ASR

    Introducing Smart CLI Select - An Effective Way to Improve your ASR

  53. LTE vs VoLTE: Diving Into The Differences

    LTE vs VoLTE: Diving Into The Differences

  54. Operating Company Numbers (OCN) - Understanding Function, Importance and Relevance

    Operating Company Numbers (OCN) - Understanding Function, Importance and Relevance

  55. Populating Our Support Area With Cloud Softswitch Video Guides

    Populating Our Support Area With Cloud Softswitch Video Guides

  56. Predictive Dialler vs Progressive Dialler - Understanding the Differences

    Predictive Dialler vs Progressive Dialler - Understanding the Differences

  57. Preview Dialler vs Power Dialler - Understanding Top 5 Differences

    Preview Dialler vs Power Dialler - Understanding Top 5 Differences

  58. Rate Card Profit Assurance

    Rate Card Profit Assurance

  59. Redundant Redundancies (Backups of backups)

    Redundant Redundancies (Backups of backups)

  60. Revolutionise Your Outbound Calls - 8 Types of VoIP Diallers Explained

    Revolutionise Your Outbound Calls - 8 Types of VoIP Diallers Explained

  61. Scalability – Grow at Speeds That Suit You

    Scalability – Grow at Speeds That Suit You

  62. ScriptForge – Javascript Routing

    ScriptForge – Javascript Routing

  63. Simplifiying our Softswitch Pricing

    Simplifiying our Softswitch Pricing

  64. SIP 101 - The Best Guide of 2022

    SIP 101 - The Best Guide of 2022

  65. The 3CX Supply Chain Attack - Understanding Everything That Happened

    The 3CX Supply Chain Attack - Understanding Everything That Happened

  66. The 5 Best Strategies for Mitigating Robocall Scams

    The 5 Best Strategies for Mitigating Robocall Scams

  67. The Anatomy of Robocall Scams

    The Anatomy of Robocall Scams

  68. The Art of Cost Optimization - Least Cost Routing and Its 7 Benefits

    The Art of Cost Optimization - Least Cost Routing and Its 7 Benefits

  69. The Best Multi-POP Cloudswitch

    The Best Multi-POP Cloudswitch

  70. The Essential Guide to Business Continuity Plans for VoIP Carriers

    The Essential Guide to Business Continuity Plans for VoIP Carriers

  71. The Essential Guide to Implementing STIR/SHAKEN

    The Essential Guide to Implementing STIR/SHAKEN

  72. The Ultimate Guide to STIR/SHAKEN

    The Ultimate Guide to STIR/SHAKEN

  73. Timeout Protections (SIP Ping, SST)

    Timeout Protections (SIP Ping, SST)

  74. TLS and 2FA Security on the ConnexCS Platform

    TLS and 2FA Security on the ConnexCS Platform

  75. Top 5 Alternative Marketing Strategies for VoIP Businesses

    Top 5 Alternative Marketing Strategies for VoIP Businesses

  76. Top 5 Call Center Challenges and How To Overcome Them

    Top 5 Call Center Challenges and How To Overcome Them

  77. Top 5 Important Types of VoIP Gateways Explained

    Top 5 Important Types of VoIP Gateways Explained

  78. Top 7 Strategies For Ensuring Call Quality While Minimizing Costs with LCR

    Top 7 Strategies For Ensuring Call Quality While Minimizing Costs with LCR

  79. Top 9 Indicators that Help You Identify a Bad Carrier

    Top 9 Indicators that Help You Identify a Bad Carrier

  80. Top 10 Points of Differences Between a Traditional and VoIP Carrier

    Top 10 Points of Differences Between a Traditional and VoIP Carrier

  81. Top 10 Types of Robocall Scams Explained!

    Top 10 Types of Robocall Scams Explained!

  82. Top 10 VoIP Vulnerabilities You Must Know About

    Top 10 VoIP Vulnerabilities You Must Know About

  83. Understanding Global RTP Servers (Lowest Latency Possible, High Availability)

    Understanding Global RTP Servers (Lowest Latency Possible, High Availability)

  84. Understanding Network Address Translation (NAT) - A Beginner's Guide

    Understanding Network Address Translation (NAT) - A Beginner's Guide

  85. Understanding the 9 Key Objectives of a VoIP Network Security Audit

    Understanding the 9 Key Objectives of a VoIP Network Security Audit

  86. Understanding the Complete Scope of a VoIP Network Security Audit

    Understanding the Complete Scope of a VoIP Network Security Audit

  87. Understanding the Crucial Role of Session Border Controllers in Carrier-Grade VoIP Networks

    Understanding the Crucial Role of Session Border Controllers in Carrier-Grade VoIP Networks

  88. Understanding VoIP Anycast Load Balancing

    Understanding VoIP Anycast Load Balancing

  89. Understanding What a PBX System is and How it Benefits Your Business

    Understanding What a PBX System is and How it Benefits Your Business

  90. VoIP Carrier Network Components - Understanding Session Border Controllers

    VoIP Carrier Network Components - Understanding Session Border Controllers

  91. VoIP Carrier Network Security - How to Conduct Security Audit?

    VoIP Carrier Network Security - How to Conduct Security Audit?

  92. VoIP Carrier's Ultimate Guide to Cleaning Up Their Traffic

    VoIP Carrier's Ultimate Guide to Cleaning Up Their Traffic

  93. VoIP Interconnects - Learning How VoIP Carrier Connect and Exchange Traffic

    VoIP Interconnects - Learning How VoIP Carrier Connect and Exchange Traffic

  94. VoLTE - An Evolution in Voice Communication

    VoLTE - An Evolution in Voice Communication

  95. WebPones Explained: Understanding Web-Based Telephonic Communication

    WebPones Explained: Understanding Web-Based Telephonic Communication

  96. WebRTC 101 - The Best Guide for Beginners

    WebRTC 101 - The Best Guide for Beginners

  97. What Are SIP Traces - A Beginners Guide

    What Are SIP Traces - A Beginners Guide

  98. What Are The Top 10 Essential Call Center KPIs?

    What Are The Top 10 Essential Call Center KPIs?

  99. What Are VoIP Gateways and How Do They Work? A Comprehensive Guide

    What Are VoIP Gateways and How Do They Work? A Comprehensive Guide

  100. What is a Contact Center and Why Does Your Business Need One?

    What is a Contact Center and Why Does Your Business Need One?

  101. What is Robocall Mitigation Database? A Guide for Carriers and VoIP Operators

    What is Robocall Mitigation Database? A Guide for Carriers and VoIP Operators

Top 5 Alternative Marketing Strategies for VoIP Businesses

Let’s face it, the competition in the VoIP and communication space has heated up too much. It's even fair to say that the online business market has become hyper-competitive recently. What if there was a way out of this?

There must be one right? There surely is but before we get to that, let’s have a quick glance at how things are at the moment.

Content marketing, social media marketing, SEO and Email marketing have become the go-to options for all businesses the world over. The result of this has been that marketing has gotten difficult and ineffective.

Thankfully, there is still a way to avoid the crowds and commotion and still grow your VoIP business by marketing effectively.

What you need are viable alternatives to mainstream marketing strategies. We shall be covering these in our article here.

Let’s dive straight into these then!

1. Pay-Per-Click (PPC) Advertising

PPC

We start off our list with a legacy marketing method which has grown tremendously on the digital side of the world too. PPC (pay-per-click) advertising is a form of online advertising that allows businesses to place ads on search engine results pages and other websites.

While people may say organic marketing methods are always the best, sometimes you need a little extra. PPC advertising for VoIP has several benefits to offer to your business.

To start with, PPC advertising gives you a lot of control and customization. This means you can create highly targeted and personalized advertisements. You can target specific keywords, regions, demographics and businesses.

This targeted approach results in higher ROI, conversion rates and reduced marketing spend. Also, unlike organic marketing methods, PPC yields quick results.

For what may take months to rank for relevant keywords via the organic route, PCC lets you hit the ground running. This makes PPC the best option for VoIP businesses in the growth phase as it allows them to scale operations quickly.

If you’re one such VoIP business, you might fancy taking a look at our highly scalable cloudswitch. Similar to PCC advertising, our cloudswitch allows you to scale your VoIP operations quickly and effortlessly.

Coming back to our main topic, PPC advertising has another ace up its sleeves. This form of marketing is properly measurable and offers ease of attribution. You can easily track performance metrics such as conversion rate and ROI.

These metrics and monitoring allow for more granular control over your advertisement campaigns. PPC advertising for VoIP also provides actionable insights into consumer behaviour and preferences.

Now, we all know how important it is to understand your ideal customers thoroughly. Armed with all these advantages, you can create a highly targeted and personalized PPC campaign.

Thus, if you get things right, you will have a light on resources yet heavy on yield lead generation mechanism in place for your growing VoIP Business.

2. Influencer Marketing

Influencer Marketing

This is going to raise some eyebrows but wait till you read the whole thing. I know Influencer Marketing doesn’t inspire any confidence in B2B and VoIP businesses, but there’s a lot of potential in it.

I say influencer marketing and you picture a bunch of youngsters with a podcast or making cringe reels and posts on Instagram and TikTok. While yes, that is how influencer marketing is generally perceived, there are other forms of it too.

Now picture this, influential people in the tech and business world promoting your product to their audience. Sounds exponentially more promising right? Yes, this is influencer marketing too!

Before I tell you how to go about finding the right influencers, let’s have a look at all the benefits influencer marketing has to offer to VoIP Businesses. First and foremost, influencer marketing will get you a big increase in brand awareness and credibility.

Moreover, your VoIP business will be able to enjoy the trust that the influencer has spent years building up with their audience. It also acts as social proof for your VoIP Business and its communication offering.

It's also cost-effective. How so? If you’re able to onboard influencers on a profit-sharing basis, you’re only paying them for the results they provide. This makes influencer marketing a reliable and effective means of growing your business.

Another overlooked benefit is the insights the influencers themselves can provide you. These influencers are subject matter experts and engage directly with your ideal customers. Chances are they know a few important things that you haven’t uncovered.

The biggest benefit perhaps is the choice of influencers you have at your disposal. If you want to target a certain demographic, region or industry, it's easy. All you have to do is find the right influencer whose audience matches your ICP and that’s it.

So be it the business sector or tech sector you wish to target, there are plenty of options available. So give influencer marketing a try!

3. Guerilla Marketing at Events

Guerilla Marketing

Often forgotten, Guerilla Marketing is one of the most effective and unique ways of marketing your brand to potential customers. If you’re wondering what guerilla marketing is, let me explain it to you!

Guerilla marketing is a marketing strategy that creates unconventional and innovative promotional campaigns on a low budget. It involves using creative and unexpected methods to generate buzz and capture the attention of the target audience.

Here is what you will need to pull off guerilla marketing at events. First, you will need a few confident and extroverted team members who aren’t shy of doing anything unconventional. Next, you need to find the right event for you.

This will depend on what your ICP is and what industry you wish to target specifically. For example, let’s say you wish to target B2B customer service and business process outsourcing firms. You will have to find events these firms will be interested to attend.

Once you have found a suitable event, you need to book yourself some tickets for it. With entry to the event secured, now you need an unconventional plan that you can execute and grab the attention of the attendees.

Remember these key points, your plan should involve an unconventional activity/skit, timing is everything so make it completely unexpected and last but not least, it should be creative and cause a positive commotion.

If you’re able to execute a plan consisting of these elements, you will definitely succeed. You will have the attention of all individuals who fit your ICP and belong to a targeted industry. The only thing left is to engage with them and convert them.

This is where having charismatic extroverts in your team helps. Have them engage with potential customers one-to-one. This adds a sense of importance to the conversation and helps establish trust quicker.

Now consider, if you execute all these steps correctly. You have the undivided attention of your potential clients and your extrovert team members are engaging with them actively. At the end of the event, you should have a bulk load of marketing and sales-qualified leads.

4. Customer Testimonials and Case Studies

Case Studies

Marketing allows you to get a potential customer’s attention. However, your traditional marketing activities by themselves are anaemic when it comes to convincing a potential customer to make a purchase.

If you’re someone facing such issues, what you need are customer testimonials and case studies to aid your marketing campaigns. Why? People are apprehensive about trying new things. However, this changes when they see someone else having a positive experience when using your product.

Customer testimonials and case study marketing can be highly significant and beneficial for VoIP businesses. These marketing strategies involve showcasing the experiences and successes of satisfied customers and can be effective for several reasons.

Firstly, customer testimonials and case studies can help build trust and credibility with potential customers. You can demonstrate the value proposition and establish credibility in the eyes of potential customers by showcasing the experiences of real customers with your products.

Customer testimonials and case studies can also be used to highlight the unique benefits and features of the business's solutions. This allows you to differentiate your offerings from those in the market.

How? By sharing specific examples of how their solutions have helped customers solve communication challenges or achieve business goals.

Customer testimonials and case studies can be powerful tools for lead generation. By featuring customer stories on their website or in marketing materials, businesses can attract potential customers who are searching for solutions to similar challenges.

The positive experiences shared by satisfied customers act as a powerful motivator for potential customers to reach out and learn more about the business's products or services.

Customer testimonials and case studies can be valuable sources of content for the business's marketing campaigns. By sharing customer stories on social media, email marketing, or other channels, businesses can create engaging and compelling content that resonates with potential customers.

Before you opt for this method of marketing, you need to ensure two things. First, that your product is top-notch and solves problems and second, that your customers are happy using it.

5. Partnership and Affiliate Marketing

Affiliate Marketing

Let’s start with Affiliate Marketing. Affiliate marketing is a performance marketing strategy. Here individuals or businesses (affiliates) earn a commission for promoting and driving sales or leads to another company's products or services (the merchant).

I know what you’re thinking, this sounds similar to influencer marketing, right? From a certain perspective, you would be right to think so but the devil is in the details. Affiliate marketing is more passive than an active approach like influencer marketing.

Another difference is that the affiliates may not be related to your industry but may belong to a complementing industry or segment.

So to put it simply, you get into an agreement with affiliate marketers and decide on a commission on sales. Affiliate marketers make use of their channels, outreach and connections to funnel leads into your sales funnel.

They get paid a percentage revenue of whatever sales are directly driven through their channels.

Partnerships work similarly to affiliate marketing but may not involve commissions. Partnerships usually involve two parties promoting each other’s services along with theirs across different channels.

In most cases, partnerships are established between two parties selling complementary products. For VoIP businesses, potential partners may look like email service providers, ISPs, messaging platforms, etc.

Assuming both you and your partner firm have equally capable marketing operations and overlapping ICP, you’ll generate twice as many results compared to being by yourself.

And that brings us to the end of our list of Top 5 Alternative Marketing Strategies for VoIP Businesses. Let's conclude then!

Wrapping Up!

While conventional ways of marketing still work, almost everyone is using those. If you want your VoIP business to keep growing, you will have to resort to alternative marketing strategies to stand out.

The marketing strategies mentioned in this blog will enable you to escape competition and generate better results. The easiest one among these to start with is a PPC campaign. Then you may move on to other options.

We hope this was helpful and keep coming back for more such useful additions!