Resources For You

  1. 5 Essential Marketing Strategies for VoIP Businesses

    5 Essential Marketing Strategies for VoIP Businesses

  2. 5 Technologies Set to Revolutionise Webphones

    5 Technologies Set to Revolutionise Webphones

  3. 5 Unique Types of VoIP Gateways Explained!

    5 Unique Types of VoIP Gateways Explained!

  4. 5 Ways a Cloud PBX System Benefits Remote Work

    5 Ways a Cloud PBX System Benefits Remote Work

  5. 5 Ways SBCs Facilitate Unified Communications as a Service

    5 Ways SBCs Facilitate Unified Communications as a Service

  6. 5 Ways to Optimise ASR To Grow Profitability

    5 Ways to Optimise ASR To Grow Profitability

  7. 7 Additional Important Components of a VoIP Carrier Network Explained

    7 Additional Important Components of a VoIP Carrier Network Explained

  8. 7 Important Factors to Consider When Implementing LCR

    7 Important Factors to Consider When Implementing LCR

  9. 7 Ways to Optimize AHT

    7 Ways to Optimize AHT

  10. 9 Key Functions of an SBC Explained

    9 Key Functions of an SBC Explained

  11. 10 Factors to Consider While Choosing a Webphone

    10 Factors to Consider While Choosing a Webphone

  12. 10 Important Components of a VoIP Carrier Network Explained

    10 Important Components of a VoIP Carrier Network Explained

  13. 10-Point Security Checklist for VoIP Carriers

    10-Point Security Checklist for VoIP Carriers

  14. 10 Tips For Effective Implementation of LCR

    10 Tips For Effective Implementation of LCR

  15. 10 Webphone Features that Benefit Your Business

    10 Webphone Features that Benefit Your Business

  16. An Out of the Box Telecoms Network

    An Out of the Box Telecoms Network

  17. Are Call Centers Still Relevant in 2023?

    Are Call Centers Still Relevant in 2023?

  18. Automated Dialler vs Manual Dialler - Knowing the 7 Key Differences

    Automated Dialler vs Manual Dialler - Knowing the 7 Key Differences

  19. Call Center vs Contact Center - Understanding the Differences

    Call Center vs Contact Center - Understanding the Differences

  20. Choosing SIP over TCP,TLS and UDP in 2022

    Choosing SIP over TCP,TLS and UDP in 2022

  21. Class 4 Softswitch vs Class 5 Softswitch - Understanding the Difference

    Class 4 Softswitch vs Class 5 Softswitch - Understanding the Difference

  22. Combatting Covid-19 with Carrier-Grade Communications Solutions to Help Users Work Remotely

    Combatting Covid-19 with Carrier-Grade Communications Solutions to Help Users Work Remotely

  23. Comprehensive Cloud Softswitch Documentation

    Comprehensive Cloud Softswitch Documentation

  24. ConnexCS expands AnyEdge SIP Load Balancer to India

    ConnexCS expands AnyEdge SIP Load Balancer to India

  25. ConnexCS for Africa

    ConnexCS for Africa

  26. ConnexCS WebPhone SDK Connector

    ConnexCS WebPhone SDK Connector

  27. Discover the Different Types of NAT: An Essential Guide for Network Administrators

    Discover the Different Types of NAT: An Essential Guide for Network Administrators

  28. Discussing the Future and Top 9 Benefits of WebRTC

    Discussing the Future and Top 9 Benefits of WebRTC

  29. DNO And DNC Lists - Everything Carriers Should Know

    DNO And DNC Lists - Everything Carriers Should Know

  30. Email and SMS Alerts

    Email and SMS Alerts

  31. Employers' Guide to Winning at Remote Work

    Employers' Guide to Winning at Remote Work

  32. Exploring the Top 10 Types of Web Phones in 2023!

    Exploring the Top 10 Types of Web Phones in 2023!

  33. False Answer Supervision Detection - The Ultimate Tool for Preventing VoIP Fraud

    False Answer Supervision Detection - The Ultimate Tool for Preventing VoIP Fraud

  34. Far-End NAT Traversal - An In-Depth Guide

    Far-End NAT Traversal - An In-Depth Guide

  35. Feature Releases for June 2024

    Feature Releases for June 2024

  36. From Cost Savings to Mobility - 15 Benefits of Web Phones for Businesses

    From Cost Savings to Mobility - 15 Benefits of Web Phones for Businesses

  37. Get Your FCC Registration Number in 5 Easy Steps!

    Get Your FCC Registration Number in 5 Easy Steps!

  38. How to Build Your API on ConnexCS

    How to Build Your API on ConnexCS

  39. How to Build Your Own Dialer (BYOD) – Part 1

    How to Build Your Own Dialer (BYOD) – Part 1

  40. How to Establish a VoIP Interconnect in 10 Easy Steps

    How to Establish a VoIP Interconnect in 10 Easy Steps

  41. How to Get Operating Company Number (OCN) in 4 Easy Steps

    How to Get Operating Company Number (OCN) in 4 Easy Steps

  42. How to Identify Robocall Scam Traffic - A Comprehensive Guide for Telecom and VoIP Operators

    How to Identify Robocall Scam Traffic - A Comprehensive Guide for Telecom and VoIP Operators

  43. How to Improve CX? Ensure your Call Center Agents are Happy!

    How to Improve CX? Ensure your Call Center Agents are Happy!

  44. How to Prepare for a VoIP Network Security Audit

    How to Prepare for a VoIP Network Security Audit

  45. How to Properly Prepare for Setting up a VoIP Interconnect

    How to Properly Prepare for Setting up a VoIP Interconnect

  46. How to Register for the Robocall Mitigation Database: A step-by-step guide!

    How to Register for the Robocall Mitigation Database: A step-by-step guide!

  47. How to Successfully Implement LCR is 5 Easy Steps

    How to Successfully Implement LCR is 5 Easy Steps

  48. How Using Web Phones Can Benefit These 10 Industries?

    How Using Web Phones Can Benefit These 10 Industries?

  49. Importance of Balancing Cost Minimization and Reliable Call Quality when implementing LCR

    Importance of Balancing Cost Minimization and Reliable Call Quality when implementing LCR

  50. Introducing ConnexCS WebPhone

    Introducing ConnexCS WebPhone

  51. Introducing ConneXML - The Best TwiML Alternative

    Introducing ConneXML - The Best TwiML Alternative

  52. Introducing Smart CLI Select - An Effective Way to Improve your ASR

    Introducing Smart CLI Select - An Effective Way to Improve your ASR

  53. LTE vs VoLTE: Diving Into The Differences

    LTE vs VoLTE: Diving Into The Differences

  54. Operating Company Numbers (OCN) - Understanding Function, Importance and Relevance

    Operating Company Numbers (OCN) - Understanding Function, Importance and Relevance

  55. Populating Our Support Area With Cloud Softswitch Video Guides

    Populating Our Support Area With Cloud Softswitch Video Guides

  56. Predictive Dialler vs Progressive Dialler - Understanding the Differences

    Predictive Dialler vs Progressive Dialler - Understanding the Differences

  57. Preview Dialler vs Power Dialler - Understanding Top 5 Differences

    Preview Dialler vs Power Dialler - Understanding Top 5 Differences

  58. Rate Card Profit Assurance

    Rate Card Profit Assurance

  59. Redundant Redundancies (Backups of backups)

    Redundant Redundancies (Backups of backups)

  60. Revolutionise Your Outbound Calls - 8 Types of VoIP Diallers Explained

    Revolutionise Your Outbound Calls - 8 Types of VoIP Diallers Explained

  61. Scalability – Grow at Speeds That Suit You

    Scalability – Grow at Speeds That Suit You

  62. ScriptForge – Javascript Routing

    ScriptForge – Javascript Routing

  63. Simplifiying our Softswitch Pricing

    Simplifiying our Softswitch Pricing

  64. SIP 101 - The Best Guide of 2022

    SIP 101 - The Best Guide of 2022

  65. The 3CX Supply Chain Attack - Understanding Everything That Happened

    The 3CX Supply Chain Attack - Understanding Everything That Happened

  66. The 5 Best Strategies for Mitigating Robocall Scams

    The 5 Best Strategies for Mitigating Robocall Scams

  67. The Anatomy of Robocall Scams

    The Anatomy of Robocall Scams

  68. The Art of Cost Optimization - Least Cost Routing and Its 7 Benefits

    The Art of Cost Optimization - Least Cost Routing and Its 7 Benefits

  69. The Best Multi-POP Cloudswitch

    The Best Multi-POP Cloudswitch

  70. The Essential Guide to Business Continuity Plans for VoIP Carriers

    The Essential Guide to Business Continuity Plans for VoIP Carriers

  71. The Essential Guide to Implementing STIR/SHAKEN

    The Essential Guide to Implementing STIR/SHAKEN

  72. The Ultimate Guide to STIR/SHAKEN

    The Ultimate Guide to STIR/SHAKEN

  73. Timeout Protections (SIP Ping, SST)

    Timeout Protections (SIP Ping, SST)

  74. TLS and 2FA Security on the ConnexCS Platform

    TLS and 2FA Security on the ConnexCS Platform

  75. Top 5 Alternative Marketing Strategies for VoIP Businesses

    Top 5 Alternative Marketing Strategies for VoIP Businesses

  76. Top 5 Call Center Challenges and How To Overcome Them

    Top 5 Call Center Challenges and How To Overcome Them

  77. Top 5 Important Types of VoIP Gateways Explained

    Top 5 Important Types of VoIP Gateways Explained

  78. Top 7 Strategies For Ensuring Call Quality While Minimizing Costs with LCR

    Top 7 Strategies For Ensuring Call Quality While Minimizing Costs with LCR

  79. Top 9 Indicators that Help You Identify a Bad Carrier

    Top 9 Indicators that Help You Identify a Bad Carrier

  80. Top 10 Points of Differences Between a Traditional and VoIP Carrier

    Top 10 Points of Differences Between a Traditional and VoIP Carrier

  81. Top 10 Types of Robocall Scams Explained!

    Top 10 Types of Robocall Scams Explained!

  82. Top 10 VoIP Vulnerabilities You Must Know About

    Top 10 VoIP Vulnerabilities You Must Know About

  83. Understanding Global RTP Servers (Lowest Latency Possible, High Availability)

    Understanding Global RTP Servers (Lowest Latency Possible, High Availability)

  84. Understanding Network Address Translation (NAT) - A Beginner's Guide

    Understanding Network Address Translation (NAT) - A Beginner's Guide

  85. Understanding the 9 Key Objectives of a VoIP Network Security Audit

    Understanding the 9 Key Objectives of a VoIP Network Security Audit

  86. Understanding the Complete Scope of a VoIP Network Security Audit

    Understanding the Complete Scope of a VoIP Network Security Audit

  87. Understanding the Crucial Role of Session Border Controllers in Carrier-Grade VoIP Networks

    Understanding the Crucial Role of Session Border Controllers in Carrier-Grade VoIP Networks

  88. Understanding VoIP Anycast Load Balancing

    Understanding VoIP Anycast Load Balancing

  89. Understanding What a PBX System is and How it Benefits Your Business

    Understanding What a PBX System is and How it Benefits Your Business

  90. VoIP Carrier Network Components - Understanding Session Border Controllers

    VoIP Carrier Network Components - Understanding Session Border Controllers

  91. VoIP Carrier Network Security - How to Conduct Security Audit?

    VoIP Carrier Network Security - How to Conduct Security Audit?

  92. VoIP Carrier's Ultimate Guide to Cleaning Up Their Traffic

    VoIP Carrier's Ultimate Guide to Cleaning Up Their Traffic

  93. VoIP Interconnects - Learning How VoIP Carrier Connect and Exchange Traffic

    VoIP Interconnects - Learning How VoIP Carrier Connect and Exchange Traffic

  94. VoLTE - An Evolution in Voice Communication

    VoLTE - An Evolution in Voice Communication

  95. WebPones Explained: Understanding Web-Based Telephonic Communication

    WebPones Explained: Understanding Web-Based Telephonic Communication

  96. WebRTC 101 - The Best Guide for Beginners

    WebRTC 101 - The Best Guide for Beginners

  97. What Are SIP Traces - A Beginners Guide

    What Are SIP Traces - A Beginners Guide

  98. What Are The Top 10 Essential Call Center KPIs?

    What Are The Top 10 Essential Call Center KPIs?

  99. What Are VoIP Gateways and How Do They Work? A Comprehensive Guide

    What Are VoIP Gateways and How Do They Work? A Comprehensive Guide

  100. What is a Contact Center and Why Does Your Business Need One?

    What is a Contact Center and Why Does Your Business Need One?

  101. What is Robocall Mitigation Database? A Guide for Carriers and VoIP Operators

    What is Robocall Mitigation Database? A Guide for Carriers and VoIP Operators

5 Essential Marketing Strategies for VoIP Businesses

The VoIP Industry works differently compared to other industries. While it is not a niche industry and has a generalized utility, there aren’t many marketing guides for VoIP Entrepreneurs. Here is where I come in, to change this dynamic.

Marketing a VoIP business should in theory be an easy job. Why? Because everyone needs communication capabilities in the age of globalization. However, what seldom seems easy is in fact not.

The VoIP Industry is unique and needs a similar approach to get the marketing right. With that said, I shall be helping you get your marketing right.

In this blog, we shall consider the top 5 essential marketing strategies for VoIP businesses. I will run you through the basics and guide you so you will yield the best results and growth for your VoIP Businesses.

Now let’s dive into the marketing strategies for VoIP!

1. Content Marketing

Content Marketing for VoIP

Before coming to the world of telecom, I was a veteran content marketer in the B2B SaaS and Marketing Tech fields. My first observation? Telecom and VoIP businesses underutilize content marketing and fail to realize its potential.

This fact was evident from the lack of good knowledge bases when compared to the industries I earlier worked in. A lot of technical concepts remain undocumented and unexplained.

Moreover, there’s a complete lack of ancillary content on the web that can help the industry progress as a whole. There are plenty of benefits to undertaking content marketing. Take this blog for an example.

I'm helping you improve your business by getting better at marketing. You in turn will do the same for your customers. As a result, your business grows and we stand to profit from a growing industry.

So what do you need to do exactly? Create and publish high-quality content that educates your potential customers about the VoIP world. Using blogs and articles you can highlight how good communication can help them grow their businesses.

Other content pieces such as case studies can help your potential customers understand how they can maximize the benefits of VoIP communication. You may want to publish guides that help businesses communicate better in remote work setups.

All in all, the possibilities are endless. The benefit here is that educating potential customers helps you build rapport and trust with them. This comes in handy for critical marketing processes such as lead generation and eventual conversions.

2. Search Engine Optimization (SEO)

SEO for VoIP

Some of you may think that the days of Googling for anything are over but that’s far from the truth. Yes, AI language models such as chatGPT have indeed disrupted the search engine market. There is no denying that.

However, the disruption has been in the non-revenue generating segment of search traffic. This means SEO is still relevant and Google is still useful to drive revenue growth for your business.

The good thing about SEO is that it directly ties into content marketing. I would go as far as to say that besides technical SEO, it's your content marketing efforts that decide the outcome of your SEO operations.

So what does SEO get you? If you get things right, SEO will get you on the top of the Google search results. Considering that Google processes 8.5 billion searches a day, that’s a big opportunity to attract potential customers.

What strategy should you use? Start with answering the most common questions your potential customers have. Thankfully, there are plenty of unanswered questions for you to pick from. Answering these questions via blog posts will get you relevant traffic from Google.

Once you have the attention of your potential customers, you have to rely on high-quality content for conversion. To emphasize my earlier statement, if you’re winning at content marketing, SEO naturally follows.

The trick is to generate and publish high-quality content that answers questions in the best manner and is optimized well for SEO.

3. Social Media Marketing

SMM for VoIP

Personally I wouldn’t have recommended social media marketing for any B2B business. However, it's a different case with VoIP businesses. Communication is an essential part of human life and communication capabilities are needed universally.

What this means for VoIP businesses is that social media marketing will generally yield better results than other forms of VoIP marketing strategies. There are some clear benefits to opting for social media marketing for marketing your VoIP business.

First is the changing market. We’re starting to see the GenZ people rise up to the occasion and take up managerial positions in businesses across the board. How is this relevant? GenZ is stuck to their phones and always on social media platforms.

This means the best way to get yourself in front of this young generation is to get yourself on social media platforms and promote your offerings.

The younger generations love being entertained and memes are their primary form of entertainment. So maybe you should think about hiring someone good at creating humorous and relatable memes?

There was a time when the idea of using social media marketing for B2B businesses made no sense to me. However, lately, I have seen a lot of B2B businesses do the same.

I have been served ads and sponsored content but Asana, Hubspot and Salesforce on Instagram. While it may not have resulted in a purchase, they surely had my attention.

For VoIP businesses, the scope for generating brand awareness, and leads and converting those is far greater than most B2B businesses. You only need to get the right message across to your potential clients and you’ll be growing.

4. Email Marketing

Email Marketing for VoIP

Ah, the good old workhorse of online marketing, emails! Email marketing has been around since the early days of the Internet. Surprisingly so, not only does it remain relevant but outperforms all forms of marketing when it comes to yields.

Yes, you heard that right. The returns you get through email marketing are the highest compared to other forms of marketing. How high? A whopping $36 for every $1 spent. While technology made a lot of early methods of marketing irrelevant, it has only improved email marketing.

What type of emails should you be sending? Not the salesy ones or in-your-face marketing ones for sure. So what options are you left with? Plenty! You can send important industry news and updates, information and even memes.

Do we have an email marketing campaign? Yes, we do. We send memes and industry news to our patrons via email. We also dish out the highlights from our blogs to our readers so they can have a quick glance or read the entire article.

Remember this, there are two important Es when it comes to email, Entertain and Educate. Either way, you’re providing some value to your customers. This helps you build trust and rapport with them.

A better relationship with your audience means better opportunities to upsell and cross-sell. So slipping in a promotional offer or discounts for a new product will yield amazing results for you.

So the trick is to always follow, educate or entertain with emails. Do not be overly salesy and also ensure you’re delivering the right message and value.

5. Referral Marketing

Referral Marketing

Your existing customers are your biggest assets, especially the happy ones. There are many benefits to making sure your customers are happy. There are even more ways to make your customers happy.

What do you get in return? Customers who are happy and willing to recommend your products and services to people they know.

If stats are to go by, 90% of customers will follow up on a product or service recommendation given to them by someone they trust.

So yeah, that means that every recommendation that your existing customers put in has a 9/10 chance of getting you a new customer. I hope this explanation was enough to get you convinced about how effective referral marketing can be.

There are several other benefits that referral marketing brings along. First and foremost is how cost-effective referral marketing is compared to other forms of marketing. Another benefit is that it ties right into customer retention efforts.

Thus, ensuring your customers are happy and engaging with them regularly results in a multitude of benefits. Such happy customers don't just act as lead generation assets but convert potential customers into paying customers all by themselves.

Talk about cost-saving and resource conservation!

An additional benefit of referral marketing is how easily it allows you to build trust with new customers. A recommendation from an existing user who is also someone they trust helps you establish trust with the new customer easily.

Moreover, the involvement of an existing customer in this entire interaction gets them more invested in your platform/ecosystem. Referral marketing induces a sense of being included in the business and being a stakeholder in it in existing customers.

Conclusion

VoIP Marketing can be tricky but armed with the 5 strategies mentioned above, your job might just become easy. You will be able to find more guides on how to execute these strategies in detail. However, remember to apply your VoIP Industry knowledge to it.

Always remember, there are three Es to get the marketing right; Educate, Explain and Entertain. If you can incorporate these three aspects in your marketing efforts, there’s nothing stopping you from growing tremendously.

If you wish to learn more things to help you grow your VoIP Business, sign up for our email newsletter today!